LIT Fest feature

Honouring Jamaican music and culture - talk about this. 

Talk about how something like this also encourages Jamaican creativity - from the set up, to the styling, to the way people want to represent Jamaica. 

Bringing it over to Rep JA - their Jamaica 876 shirts were spotted all around the venue.

Dyani show stopping in custom Tribe Nine - salmon distressed trench, extra-long bell foot pants and a distressed vest “edges frayed like Kingston streets meeting the world for the first time… raw, unfiltered, unapologetic” 

Tessanne Chin in Yolvinta - tailored red jumpsuit and kaftan, Trendzy reggae belt.

Lila in custom Trendzy for night 2 - mixing Trendzy’s signature mesh style with Lila’s blue for Treasure Self Love.

Lost In Time: A Love Letter to Jamaican Music (And Style)

There’s nothing quite like standing in a crowd of thousands, singing every word at the top of your lungs, surrounded by people who understand exactly why it matters. The bass vibrating through your chest. Strangers turning into family for three minutes at a time. That kind of energy can’t be manufactured, it’s cultural. It’s communal. It’s wholeheartedly Jamaican.

And that’s exactly what Lost In Time 2026 delivered. A celebration. A reminder. A living archive of sound and culture moving in real time.

From the minute you stepped into the venue, you could feel the care behind it. The staging carried nostalgia in a way that felt extremely thoughtful, from the colourful stands to the clocktower, it honoured where our culture comes from while making space for where it’s going. The lighting wrapped around the space warmly. The pacing felt considered. Even the way the crowd moved, swaying and singing before the first note fully landed, spoke to something deeper. We’ve seen festivals all over the world: the Coachellas, the Glastonburys, the Rolling Louds… but this? This is our Prochella. Our stage. Our soundtrack. Our people! Everyone came ready.

That kind of preparation doesn’t happen by accident. It’s the result of people who understand and appreciate the weight of what they’re creating.

Festivals like Lost In Time do more than entertain. They create space. Space for designers to experiment. For stylists to take risks. For artists to commission custom pieces that feel rooted in who they are. For photographers and creatives to capture something uniquely Jamaican without having to filter it for anyone else’s comfort.

When a stage is built with that intention, the ripple effect reaches far beyond the performance. It reaches into wardrobes. Into workshops. Into studios across the island. It encourages people to try something new, to collaborate, to think bigger about how Jamaican creativity can be presented.

And that’s something we care deeply about.

At Locale, our work has always centred around pushing Jamaican-made forward; supporting local designers, investing in brands that are building from here, and creating room for our creative community to be seen at scale. So watching Lost In Time spotlight custom pieces, amplify homegrown talent, and give Jamaican brands a moment in front of thousands felt aligned with everything we believe in.

There’s something powerful about seeing a creative ecosystem in motion. It reinforces the idea that our culture doesn’t need external validation to thrive. It already has the substance. It already has the vision. All it needs is space.

And this felt like space.

Rep JA: 876 Everywhere

The Jamaica 876 shirts from Rep JA were everywhere, and it made perfect sense. The jersey style is already such a staple right now. It’s sporty, nostalgic, easy to throw on, but still makes a statement. And at a festival rooted in Jamaican music and identity? Of course people were going to show up wearing something that literally says who we are!

There’s something about a jersey silhouette that feels communal. It nods to team spirit, to pride, to belonging. So seeing hundreds of people in 876 across their backs felt bigger than fashion. It felt like alignment. 

What we loved most was how everyone styled them differently. Some went full street, with cargos, Clarks, statement shades. Others dressed them up, mini skirts, heeled boots, bold earrings, layered chains, chunky bangles. Accessories did a lot of the heavy lifting. Bandanas, waist beads, crossbody bags, slick braids, big curls. People were building a look around it.

And that’s the magic of it. Watching patrons “reppin’” in real time. Singing, dancing, taking photos, linking up with friends, proudly wearing Jamaica on their chest. 

Dyani in Tribe Nine

And then, the performers.

Dyani stepped out in custom Tribe Nine and the look immediately set the tone. The salmon distressed trench commanded much attention. Paired with extra-long bell foot pants and a distressed vest, the full look carried this textured, layered energy. Tribe Nine described it as “edges frayed like Kingston streets meeting the world for the first time… raw, unfiltered, unapologetic,” and honestly, that captured it perfectly.

The distressing mirrored the grit and soul in his voice. Dyani’s sound has always had that raw edge to it, that emotional weight, and the outfit translated that visually. It felt grounded in Kingston. Honest in the best way.

And his performance matched the look. He ran through fan favourites from his catalogue; Feelings featuring Jada Kingdom, Live A Little, Goddess, each one landing with that signature mix of vulnerability and strength. When he brought out Dancehall artiste Armanii, the crowd lifted! The vocals were beautiful. Controlled. Soulful. It felt intimate even in the crowd.

Tessanne Chin in Yolvinta

Our girl Tessanne was on Fire! She stepped out in a tailored red jumpsuit by Yolvinta that immediately commanded the stage. The fit was sharp and structured, hugging her frame while still allowing her to move freely. The tailoring; strong shoulders, clean lines, a silhouette that held power without overpowering her, was perfect!

Layered over it was a flowing kaftan that added that wow factor. The movement of the fabric caught the light every time she shifted, bringing drama and softness to balance the bold red. It elevated the jumpsuit from powerful to unforgettable.

Cinched with a Trendzy reggae belt, the look rooted itself firmly in Jamaican culture. That detail tied everything together, literally and symbolically; like reggae royalty stepping into her era with confidence.

Performance-wise? She graced the stage with a tribute to the late, great Jimmy Cliff, honouring legacy while standing firmly in her own, and took our breath away when she launched into her show-stopper: Hideaway. The crowd knew every word. Tessanne continues to remind us why her voice takes center stage. Talent that continues to flourish!

Passion. Power. Presence. She rocked that stage in a way we will never forget!

Lila Iké in Trendzy

And then Lila.

After setting the stage on night one with a run through hits from her ever-growing, star-studded discography, Lila returned for night two looking relaxed, present, enjoying the space she helped electrify the night before. This time, she stepped out in a custom Trendzy suit!

Trendzy’s signature mesh detailing, instantly recognisable and deeply rooted in Jamaican style codes, carried the look. Mesh has always been part of Jamaica’s visual language. From marinas to stage wear, it’s breathable, bold, body-aware, and unapologetically Caribbean. Seeing it reworked in a custom silhouette for Lila was a quiet ode to that lineage. The choice of blue also tied it all together! A clear nod to Treasure Self Love, the colour she has made synonymous with this chapter of her music. Blue on Lila is calm but powerful, soft but assured. Trendzy’s confident, sculpted aesthetic met Lila’s balanced presence perfectly.

Exactly how it should be.